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On the border of Kensington and Westminster, the Park Tower Hotel is a notable, brutalist Siefert building. Realised in the 1960’s, its form sits at odds with many of its surrounding neighbours, yet there is something very striking and powerful about its presence. The challenge of this project was to extend upwards and completely remodel the podium levels.
Set within a tight area in close proximity to a list building the site seemed almost undevelopable. The proposal draws upon the existing materials of the listed building to insert a pared back modernist addition, unlocking the sites potential and funding the listed buildings sensitive restoration.
When confronted with such an outstanding heritage building the only appropriate response was for the proposal to sit humbly in the shadows, to allow the period building to take center stage.
Extensive local consultation and multiple workshops have allowed local residents to shape and form the proposal, ensuring the full backing of the local community and protection of an important local landmark.
The resulting planning consent added a further three floor of accommodations, whilst completely re-imagining the podium levels, offering prime restaurant units to this corridor into Kensington and Chelsea as well as attracting prime occupiers.
To south side of the site a new hotel entrance sequence was created, befitting from a 5-star luxury Marriott branded hotel.
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